Performance Evaluation of Agritainment Service Supply Chain

摘要

This paper puts forward the index system of evaluating performance of agritainment supply chain from three attribute domains, i.e. operation domain, hierarchy domain and composition domain, uses entropy technology and analytic hierarchy process to carry on the evaluation of service performance and probes into the application of agritainment supply chain theory in practice. It is quite important on enhancing the competitive power of the whole agritainment supply chain as well as the node enterprises in the agritainment supply chain. Finally, three problems that need further study in this field are pointed out.