The Competitive Strategies of a Green Energy Company

摘要

Renewable energy is an ideal source of power, with advantages such as low pollution, low energy consumption, sustainability, and an inexhaustible supply of energy. The method of importance-performance analysis (IPA) is frequently applied to measure satisfaction and to improve competitive strategies. In this study, we perform a complete analysis of the operational performance of Taiwanese renewable energy industries. A wind power company was recruited as a case study, and IPA was employed to survey and evaluate the company's competitive performance. Subsequently, the results were used as a guide to improve the performance of the company.