Research on the Structure Trend of Sharing Bicycle Market

摘要

In recent years, with the rapid development of the sharing economy, sharing bicycles as a new form of sharing economy, has solved the pain point "the last mile" of the distribution pattern of urban public transit and subway, which plays an increasingly important role in the efficient urban road traffic management. In this paper, we firstly establishes the utility function model of sharing bicycles brands from the aspects of bicycle hardware, software, funds, and delivery, and analyzes Mobike, ofo, Hellobike and U-Bicycle, four major sharing bicycles brands on the market. Secondly, through the Markov chain, a bicycle market trend model is established, It is concluded that the market structure of sharing bicycles will eventually lead to an oligopoly in the current situation, and will not be dominated by one household.