DELIVERING QUALITY INSTRUCTION TO MEGA-CLASSES: A SUCCESSFUL SOLUTION TO DWINDLING RESOURCES AND GROWING STUDENT BODIES

摘要

As a result of growing student populations and shrinking financial resources, College Deans and Department Chairs are challenged to deliver large mass sections or "mega-classes" and to rely on innovative ways to meet enrollment demands and maintain course quality. The current study examines the flexible delivery of course content - face-to-face, online or a combination of both -for undergraduate business administration courses at a large southeastern university. Specifically, the present research investigates the effect of delivery mode and college self-efficacy on quantity and quality of interaction with the instructor and with other students. Additionally, we examine the moderating role of flexibility on the relationship between delivery mode and critical student outcomes. These critical student outcomes include satisfaction, perceived value, future purchase intentions and word of mouth.