Application of flexible business model for company valuation

摘要

Application of passive methods often leads to the underestimation of the actual company value. Successful is connected with necessity to learn how to use new and modern approaches, such as real options methodology. The article concentrates on the valuation of the company equity under risk and flexibility. Empirically, general business model for valuation and corporate financial decisions created by Thomas S. Z. Ho and Sang Bin Lee were tested. Firstly, the assumptions made in the model are described. Thereafter, a case study of one company to show how to use the market available data for modeling is provided. Consequently, the equity value and analyze the potential impact of active management intervention to company value is provided. In the paper, methods of analysis, synthesis, induction and deduction are used. In empirical analysis replication strategy of discrete binomial model is applied. This paper brings new view on equity valuation with incorporation of flexibility.