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Evaluation of Regional Cultural Creative Industries' Development Based on Fuzzy AHP Method

机译:基于模糊AHP方法的区域文化创意产业发展评价

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Cultural creative industry has become a strong engine in current economy. To acknowledge the development of cultural creative industries objectively can guide us to acknowledge the role of cultural creative industry more clearly and would be beneficial for the layout of relevant industry development policies. Currently the evaluation is limited and qualitative method often be adopted. On the basis of theory of regional industrial competitiveness, this paper constructs a corresponding evaluation index system in terms of the technology competitiveness, talent competitiveness, environment competitiveness, input competitiveness and output competitiveness. It also establishes an evaluating model of regional cultural creative industries based on the method of fuzzy AHP, and used this model on Henan as an example, and empirically analysis the competitiveness of cultural creative industries in this region. The results show the fitness of fuzzy AHP method in cultural creative industry's competitive ability, which have active meanings for improving the quantitative research of cultural creative industry research, also relevant advices on improving the development of Henan cultural creative industries were brought forward, which would be serve as the reference for government officials to make decisions.
机译:文化创意产业已成为目前经济的强大发动机。为了承认文化创意产业的发展,客观可以指导我们更清楚地承认文化创意行业的作用,并将有利于相关行业发展政策的布局。目前评估是有限的,并且通常采用定性方法。在区域工业竞争力理论的基础上,本文在技术竞争力,人才竞争力,环境竞争力,投入竞争力和产出竞争力方面构建了相应的评估指标体系。它还基于模糊AHP方法建立了区域文化创意产业的评估模型,并以河南为例,对该地区文化创意产业的竞争力进行了对该模型的评价模型。结果表明,文化创造性行业竞争力的模糊AHP方法的适应性,具有改善文化创造性行业研究的定量研究的积极意义,也提出了有关提高河南文化创意产业发展的相关建议,将是作为政府官员做出决定的参考。

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