A Brief Analysis of Competition Environment of Air Freight Market at Kunming Airport

摘要

Taking the opportunity of bridgehead strategy of Chinese central government, Kunming began constructing new airport, the fourth hub airport open to ASEAN and the Eurasia continents. The new international airport is expected to come into service at the beginning of 2012. The successful construction of an airport with modern equipment, however, does not indicate a successful operation. Among questions related to this general issue, a full understanding of the competition environment at Kunming new airport is one of the significant cases for the development of air freight. This paper firstly introduces Porter Five Force model in order to reveal how the competition environment demonstrates at Kunming airport. Then statistics of air throughput in recent three years is shown to certify the conclusion from Porter Five Force model analysis and thereafter follow reasons for the status. Suggestions are posed for how to face up these competitions at the end of this paper.