New service development (NSD) is a topic of high relevance for decision makers in service firms and manufacturing firms alike. Although there is a substantial amount of literature covering NSD success factors, the numerous publications are fragmented and do not provide a comprehensive overview. This paper identifies the success factors prevalent in literature and classifies them into three categories according to their emergence in the development process: Antecedents, NSD Process Success Factors and Service Success Factors. Furthermore, various influences on success factors are discussed as well as their importance. With this study, we strive to provide a starting point for customization and optimization of NSD in business practice.
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