Fashion Customization Design Model Analysis in China

摘要

Most fashion customization companies are lack of effective design planning in Chirm, meanwhile, the conventional theory is not suitable to the particularity of fashion customization design. Based on classification of fashion customization brand model, after relevant thinking and exploration, fashion customization design model can be constructed. Fashion customization design model based on strategy and tactic parts, after overlapping these two parts, the design method will be not so obscure, but more standardization and scientific. The study of fashion customization design model is a way of thinking about design model. To Chinese fashion customization companies, it is not only a revolution of design concept, but also an exploration of design method. It provides some references for those companies to perform specific fashion customization design.