Study on the Development of Resort Real Estate Based on A Survey in GuangZhou,China

摘要

Based on a survey and face to face interview with Guangzhou resort real estate client group, this paper found out that the resort real estate market consists mainly of high-end clients who have strong purchasing power for living and/or investment purpose, preference for family group life style and resources ow nership, attention on various factors when making purchase, among other consumer behavior characteristics. This study also concluded that resort real estate projects may take into account essential factors such as transportation, development scale, product value, market scarcity, etc., and achieve development success by meeting consumer demands; the research also raises the awareness of market risk of resort real estate development.