Self-clustering analysis of Shanghai's new pragmatic consumers - A new way of CRM's application

摘要

Since 1994, China has provided the network services. Right now, the internet penetration rate has been reached 34.3% in 2010; China has become the world's second largest e-commerce market. The consumer became more and more complex and pragmatic, they got and share the information online, and those will affect the company's marketing implementation, especially the CRM. So, we propose the new way to help companies deal with this problem.