The Moderating Role of Interorganizational Information Systems in Maximizing the Operational Performance of Dyadic Business Relationships: a Conceptual Model

摘要

The objective of this study is twofold: first, to examine how the structure of a buyer-supplier relationship impacts the operational performance of the supplier involved in the dyadic relationship and second, to test the moderating impact of interorganizational information systems (IOS) usage (assessed through the dimensions of volume, diversity and depth) on the relationship between the structure of a buyer-supplier relationship and the operational performance of the supplier involved in the dyadic relationship. To do so, the marketing and IOS literatures are reviewed to propose a model and seven research hypotheses. Then, the methodology we intend to use to test our conceptual framework is explained. Lastly, the anticipated theoretical contributions and practical implications of the study are discussed.