Research on the Characteristics of Folk Sports Culture Based on SWOT Method and Structure Equation

摘要

In recent years, domestic folk sports research has became the one of the hottest topics in our country. Folk sports, just as the name implies, which is created by the masses, inherited by the people, apparently it's a traditional sports cultural movement in People's Daily life. On the one hand, it is a kind of sports, but on the other hand, it is also a kind of culture. At present research on the characteristics of domestic folk sports culture in our country is still staying on the surface of an overview of words, the depth of the characteristics research is just a superficial one. This paper adopted the SWOT analysis method and structural equation to study the local folk sports culture, attempted to have a vivid description in the form of change in depth. Then make sure people can have a transparent understanding of the folk sports culture. At the same time encouraged people pay more attention on the folk sports culture in the information age. In order to solve inheritance problem and domestic folk sports culture develop problem in the perennial history of the domestic folk sports culture, it also improve the domestic people's sports culture quality, and contribute to showing the world with splendid Chinese national characteristics of folk sports culture.