Coupling Relationship between International Image and Linear regression analysis of Signs Translation Practice in the Tourist Scenic Spots

摘要

Since China entered the WTO and successfully hosted the Olympic Games, the communication and exchange between China and other countries has become increasingly closer, and the international status has been improved greatly. With the rapid development of the tourism industry and further opening up to the outside world, more and more foreign tourists come to China for traveling, and the number of the bilingual signs and logos in the tourist attractions is gradually increasing, but there still exist a lot of mistranslation cases. As the signs in the public places and in the tourist attractions are the symbol of cultural soft power, translation accuracy of the signs has been of great significance. This paper mainly focuses on the spelling errors, grammar errors, standardizing the professional technical terms, rectifying the mistranslation behaviors, specialization degree and cultural differences of tourist attractions' signs to have statistical analysis. Based on the analysis of mistranslation cases, the statistical linear regression theory is conducted on the composite influence on the signs translation. Ultimately this paper presents some constructive ideas and suggestions on how to improve the translation practice of the signs and the logos, and to provide theoretical reference to enhance the international image of tourist attractions.