Virtual Currency Policies on the Influence of Online Game Customers' Lose

摘要

The change of Virtual currency strategy is common in electronic business. Online game is one of the areas where virtual currency strategy changes frequently. This research focuses on how the change of Virtual currency strategy effects customer satisfaction. Online games' economic problems attributed the problem of inflation. And the change of Virtual currency strategy associates that of Inflation in online game; in addition, it associates customer satisfaction. This paper uses customer satisfaction model, studies the reaction of customers in different types through the questionnaire survey data.