Lifecycle diagnoses of real estate enterprise's core competence

摘要

Core competence of real estate enterprise is the fountain and impetus that real estate enterprises obtain sustainable competitive advantage. Strategic decision capability, construction & production capability, design & planning capability, organizational and interface management capability, marketing competence are five dimensions those made up for a real estate enterprise's core competence. From above five dimensions, a real estate enterprise's core competence is measured dynamically by building industry database. By compare with industry average, it diagnoses the level of real estate enterprise's core competence in its lifecycle. In the different stage of lifecycle, there are different tactic orientations. In order to keep the sustainable competitive advantage, the real estate enterprise has to leap its core competence, when lifecycle of core competence comes into recessionary stage.