With the increasing China's total social economy, disposable income of urban residents is increasing significantly, meanwhile sports consumption is also increasing, while it clearly lags behind urban residents in other areas of consumption growth, what is the cause of this result? This study used systematic science perspective, under the help of modern information technology, focused on analysing factors of influencing Chinese urban-town residents' sports consumption, and tried to take necessary data analysis from following aspects: urban-town residents' leisure pattern, acknowledgement of healthy value, daily consumption analysis, mass sports consumption psychology, sports consumption value agreement. According to the study, it shows that, concept of urban-town residents' sports consumption has been changed currently, however, which lags behind developed countries totally. Lags of consumption concept is key factor of restricting the development of sports industry, upgrading problem of sports consumption structure is to be focused questions when we study sports consumption problems. Through this study, it will strengthen us understand the status of current urban-town residents' sports consumption behavior, so as to promote the development of China's sports industry and provide the necessary theoretical support and research base.
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