Project Design of Tourism E-commerce System for Sanqing Mountain Based on Customer Relationship Management

摘要

The establishment and improvement of effective e-commerce system is necessary to the tourism development in Sanqing mountain. Through analyzing the shortage of current tourism e-commerce websites of Sanqing mountain and according to the different tourist demands, the tourism e-business system for Sanqing mountain based on customer relationship management(CRM) was presented, which contains information subsystem, e-commerce booking subsystem, three-dimensional simulation visit subsystem and third party management platform such as BBS and blog. The background CRM tourists data analysis system and call center provide integrated services for each subsystem. The main function modules were described in details, including e-business website, CRM data analysis system of tourists and call center. This project design has effectively promoted the service level of tourism e-business of Sanqing mountain scenic spot, as well as provided tourism value-added features.