The 21st century is an age of brand-name competition, therefore, real estate brand-name establishment and extension is vital for the formation of core competitiveness of enterprises dedicated to real estate in China. This Article holds that brand-name extension is an important link in brand-name establishment and maintenance, for present real estate enterprises, only when they put adequate emphasis upon extension in addition to establishment of corporate brand-name, can enterprises march on the healthy road of sustainable development.
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