Prediction and Management Research of Hi-tech Enterprises' Marketing Risks--An Empirical Analysis of 35 Hi-tech Enterprises of Communication and relevance equipment manufacturing industry

摘要

This paper gives a method and finally gets twelve marketing risk assuming factors based on 35 middle-sized Communications and related equipment manufacturing enterprises by statistical methods like PCA, D-S evidence theory, and fuzzy evaluation. Then we build marketing risk assessment model by probabilistic reasoning model based on Bayes network. Also there is an example to prove the method's feasibility and practicality through the analysis of five companies of that field.