Using Functionality to Figure Out Who to Invite to the Open Innovation Table

摘要

When we have decided that open innovation may be a productive addition to our innovation efforts, the question then becomes, "who should we talk to?" Most open innovation networks show very specific technology or product needs phrased in the language of the user, who has a very specific problem in mind. This puts a narrow framework on the ideation thinking. We need a process for identifying the correct connections in an open innovation effort. Functionality is the key to doing this in the most productive way.