Expansion and Sublimation on Connotation of Enterprise Trust in the Era of Knowledge Economy

摘要

Currently, modern information technology such as internet impacts and cleans up all the traditional concepts. Is the concept that trust is the foundation of core competitiveness outdated under this situation? And why are there so many activities contrary to trust in the business practice? We think trust is still one of the scarcest resources in China. However, we must define it in a new way. Based on previous studies, this article attempts to define the concept and connotation of enterprise trust operation, analyzes related concepts such as trust operation, trust management, trust culture and the relationships between them from a unique perspective with innovative thinking by combining the experience of innovation and planning in medium and large sized enterprises these years. Understanding these relationships has laid good foundation for in-depth study on enterprise‘s trust operation in the future and embodies significant theoretical meaning and practical orientation values under fierce competition in current period.