With the development of economic globalization and competition being fiercer, the importance of marketing channel has been highlighted.As the environment is being more and more complicated, marketing channel should have the ability to bear the attack brought by the changes of the external environment and the ability to recover quickly. That means the enterprise must reduce their marketing channel vulnerability so as to cope with the changing environment. This paper first put forward the conception of marketing channel vulnerability and its characteristic,and then discussed the reason of marketing channel vulnerability.At last this paper proposed the improving countermeasure to decrease the vulnerability of enterprise marketing channel.
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