Analysis of Innovation Design of Inbound Tourism Product in Heilongjiang Province

摘要

In Heilongjiang province, inbound tourism plays a very important role in economic development and social network construction. Product innovation is the breakthrough to promote the competitive power of inbound tourism. Based on the analysis of the problem existing in current innovation situation of Heilongjiang inbound tourism product, ideas about innovation design of inbound tourism product have been studied in this paper. According to the study results, the precond ition of innovation is the survey on what customers want, the necessary condition for innovation process is institutional innovation, and innovation based on the autologous advantage and feature with culture and technology is the effective innovating means.