As a new service industry, the creative industry has special productive elements, unstable organization pattern, particular rules and specific environmental conditions on its innovation and development. Up to now, research in this field is in the exploring stage. With the theory of ecology, this paper first described the different patterns of innovation communities in creative industry based on multiple famous examples, and established an ecological chain model to explain the operating and developing mechanism for sustainable innovation in creative industry. At last, we gave some analyses of the current situation of Shanghai, one of the most developed cities with creative industry in China.
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