How a Brazilian Firm, Characterized by an Innovator Profile, Seeks to Construct Competitive Advantage and How It Impacts at General Economy Growth

摘要

This work focuses on verifying at AVIBRAS INDUSTRIA AEROESPACIAL S/A, a firm from Brazilian aerospace cluster, practices related to competitive advantage construction, particularly those ones applied on the product called "ASTROS IF (Artillery SaTuration ROcket System), a ballistic rocket launcher, in which the firm performs an innovation process. This work also seeks to evaluate, by economic point of view, the relation among this product innovation process and its impacts on the general economic growth of the sectors where firm actuates. Initially, an academic literature revision is performed about technology and innovation management, as well as economics of innovation. Then, the firm is analyzed considering its practices in competitive advantage construction, technology and innovation management, and economics of innovation. The next step is a field research, in which an aerospace themes specialist consultant expresses his feeling about the grade of impact of ASTROS II system innovation process on the firm's specific economic growth and on the general one, considering the sectors where the firm actuates. The conclusions of this work suggest how strongly the ASTROS II system innovation process impacts on the firm's specific economic growth and on the general one, considering the sectors where the firm actuates.