Elements and Formation: Biz-blog Discourse Authority

摘要

Bloggers are increasingly become of more interest to corporations and are called biz-blogs. Understandingly its functions can be beneficial to corporations. This paper conducts an Internet questionnaire survey of users on www. bokee. net. Results show that there is discourse authority phenomenon in biz blog, the formation of which depends on the coupling of subjects, discourses and other bloggers in blogosphere through attentions. The formation of biz-blog discourse authority is a dynamic process and its existence and functioning can be revealed by external characteristics.