Analysis on Mobile E-Commerce Value-Chain

摘要

This paper introduces the content, characteristics and current situation of mobile e-commerce, and points out that building the mobile e-commerce value chain is a practical problem in the development of mobile e-commerce. Using Porter's value-chain theory, it tries to construct a mobile e-commerce value-chain. Then through analyzing the value-chain by SWOT, we can find the strategy of mobile e-commerce's development, which would benefit the economic development greatly.