Container needs trending opposite to sustainability and Pet growth. High end premium spirits market demands unique premium container offerings which require more weight, highly decorated containers. Glass companies aware of this and the lack of Luxury Pet available. Balancing product equity at high end vs. renewable resource and environmental needs in selecting container material is a challenge. Duel offerings becoming more frequent to feel out market. We are mandated by our company, like most companies today, to show progress in reducing our environmental foot print. Container material selection is a big part of this.
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