Research through Social Network

摘要

Conducting behavioral or social survey is always been a problem for companies. Getting right data from selected sample is not guaranteed whereas anomalies in conducting surveys and authentication and validation of procedure are some of dilemmas in this ballgame. These problems make the results drawn from those surveys more biased and unreliable. We propose a different approach to minimize the above mentioned problems. We propose that doing surveys using a social network will not only reduce those tribulations but also reduce cost of doing activity. We are living in a multi-channel world where a person can communicate with each other seamlessly. Most important channel a person uses in fulfilling this social need is through internet. Social network is most used medium of socializing these days. People share their ideas and knowledge with each other and this true representation of their ideas can be used in research on any behavioral, psychological and business topic as well.