The Study on Path Model of China's SMEs Development Strategy Based on Life Cycle

摘要

Small medium-sized enterprises (SMEs) are important strength in the development of national economy, its healthy and sustainable development has been plagued the development of China's economy and society. Therefore, SMEs must have a clear development strategy, namely, to clear development direction, determine development goal, and promote development ability. This paper, based on the Life Cycle Theory (LCT) in biology, relying on the enterprise's internal resources, focusing on the enterprise's external resources, establish the three-dimensional model aboutinternal resources, brand status, and the enterprise life cycle (LC). By integrating internal and external factors of SMEs into a model, systematically analyze the path and wayof enterprise development strategy at different stages.