The Improved BP Neural Network Model and Its Application in Enterprise Strategic Management Performance Measurement

摘要

To evaluate the enterprises strategic management performance scientifically and accurately, this paper proposes the improved BP neural network model which imports the adjustable activation function and the Levenberg-Marquardt optimization algorithm. The improved model not only can simulate the expert in evaluating the strategic performance and avoiding the subjective mistakes in the evaluation process, but also enhance the learning accuracy and the algorithm convergence speed greatly. The strategic management performance evaluation of 14 enterprises in Hebei Province shows that the improved model is stable and reliable, and this method to forecast the enterprises strategic management performance is feasible.