Poolcasting is a social Web radio architecture in which groups of listeners influence in real time the music played on each channel. Poolcasting users contribute to the radio with songs they own, create radio channels and evaluate the proposed music, while an automatic intelligent technique schedules each channel with a group-customised sequence of musically associated songs. The benefits of this approach are multiple: on one hand music producers can increase the exposure of their songs to specific target audiences; on the other hand, music consumers can easily discover new songs that match their preferences and group with people with whom they share similar listening experiences.
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