Saleable passive house. Marketing activities in the context of passive sustainable principles

摘要

The architectural product is influenced by a series of more general economical aspects such as people's living standard, which includes not only a relative stability of the prices but also that of the family income. Therefore, the architectural product much less free than another consumer good when the form in architecture for example has to perform functional, constructive and esthetical task. Passive Houses are buildings which assure a comfortable indoor climate in summer and in winter without needing a conventional heat distribution system. The saleable passive house thus provides us with the opportunity to reach extremely low levels of energy consumption by employing high quality, cost-efficient measures to general house components - such measures are in turn of advantage to the ecology and economy sector. The concept of sealable architectural produce takes in evidence a balance between the functional-constructive architectural quality and the economical aspects.