Data Analytics Applied in CNKI Databases Search Log: Understanding Chinese Content Users in North America

摘要

Chinese immigrants are the third largest foreign-born minority group in U.S. Also, there is a rapid growing trend of educational exchange between U.S. and China. However, few studies have been carried out to examine North America users' interests and information behavior in terms of using Chinese content. This study collected and analyzed approximately one million transaction log data records to identify the most frequently used content types and the most popular reading topics from 2014 to 2016. The preliminary analysis indicated that Chinese content users in North America were not only interested in accessing textual information but also visual information. In terms of the most popular topics, Chinese content readers mainly focus on topics related to social science and humanities, but their reading interests were also expanded to technology-related topics in recent years.