The Impact of Wireless on the Newspaper Industry: The New York Times as a Case in Point

摘要

This paper focuses on the impact of wireless technologies on the newspaper industry in the United States. Using The New York Times as a case in point, the paper discusses how newspapers have embraced a new kind of product innovation driven by customer needs and defined by mobile technologies. The management of The Times rethought their paper's technology strategy and marketing strategy, and developed products and services which were in synch with their customers' needs. Challenges for newspaper organizations developing products and services on the mobile platform are described including how to design a more aesthetically pleasing mobile experience for readers and how to deal with the lack of standards on the mobile platform in the United States.