The business and entrepreneurship education communities have embraced the concept of the one-page canvas as a way to help students explore new ventures and teach entrepreneurial thinking. The movement toward the canvas approach was sparked by Osterwalder's (2004) decomposition of business ventures and subsequent publication of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Osterwalder and Pigneur, 2010) which focuses on a specific canvas-the Business Model Canvas. While the Business Model Canvas has become a gold standard in many business and entrepreneurship education circles, a wide range of additional canvases have emerged since the Business Model Canvas was first introduced (see www.canvanizer.com). In this paper, we discuss our analysis of several canvases and propose a framework for selecting and using existing canvases, as well as creating new canvases. While canvases have value in both corporate and academic settings, we place a particular emphasis on their use in educational settings.
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