In July 2001, Beijing won the right to host Summer Olympics 2008 under the title "New Beijing, Great Olympics" with the three main themes: High-Tech Beijing, People's Beijing and Green Beijing. This paper focuses on the Green Beijing marketing plan and the global-local axis in the environmental marketing campaign. In addition, it questions how do the venues designed for the XXIV Olympiad meet the goals and criteria of environmental sustainability. The paper also discusses the role of local Chinese architects in relation to the global architectural firms that have been commissioned the design of most of the Olympic structures and other related mega-projects in the "New" Beijing.
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