Olefinic TPEs (o-TPEs) have matured in some automotive interior applications and have growth and value opportunities in others. This paper reviews and identifies: 1. The effects of economic pressures on o-TPE markets and technology 2. Value-added opportunities 3. Path-to-market shifts and the role of o-TPEs 4. Key intermaterials competitions in auto interiors 5. The role of nano-fillers on o-TPE market potential in auto interiors 6. The potential role of super-TPVs in auto interiors 7. The potential role of recently introduced high propylene plastomers (hi-P-M-TPO) 8. Foam and fiber growth opportunities. The presentation is based on REA's: 1. Recent automotive TPE research in Europe, North America, Japan and China 2. Automotive interior soft trim study (1) 3. (In process) second global TPE multiclient study (2) 4. Multiclient analysis of advanced technology nonwovens in the automotive sector (3). References and abbreviations are included at the end of the paper.
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