This research looks al mobile business (mBusiness) from different macro perspectives. The issues that surround mBusiness and hence, influence its success al the wider scale in the long, run are dependent on significant factors addressed in this research. The current research defines mBusiness and looks at different mobile technologies and standards that enable mBusiness. The research then looks at the different factors and contexts that would influence mBusiness success at a broader level highlighting issues, gaps, and challenges. It is emphasised that unless such implications are addressed, the wide diffusion of mBusiness will not materialise in the near future. Despite the rapid technological development and the enthusiasm about the mBusiness innovation among researchers and professionals, the road toward true mBusiness is still a long one. What exist now in the market are just complementary solutions. At this level, at the lower end, mBusiness is the toy of the teenagers; at the higher end it isthe toy of the rich or the executive who cannot tolerate to be away from his/her email. There are indeed some useful business applications for mBusiness especially in logistics and distribution but the remaining potential masses that have tasted the beauty of Internet browsing are not yet prepared to compromise that with ill-specified mobile technologies, e.g., devices, wireless communications, and deficient and stripped down contents. Still, mBusiness stands strong as a futuristic direction and one day we will be there, wearing mBusiness.
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