Pharma-marketing with the neuro-fuzzy-system 'Merlin'

摘要

High quality data are available for marketing in the pharmaceutical industry. As a result of the huge amount of data to be analyzed we have developed a marketing tool called "Merlin", which is based on a Neuro-Fuzzy-Controller and combines the capability of neuronal networks for learning with the rule system of a Fuzzy Controller. Merlin models expert knowledge and company strategies for analyses which, despite their complexity, always remain clear.