New wave of managing innovation

摘要

In the computer network era, it is imperative that the policy of "closed-management using principal management resources" be renewed to "open-management using outside resources". This renewal significantly alters corporate identity (autonomy, originality). Administrative behaviors to alter corporate identity are different from those used to maintain the present identity. We define the former behaviors as corporate governance. For innovation in particular, how to manage the forces changing the technologies, organization and corporate system should be considered from the governance viewpoint. Considering this background and the objective to adopt open management, the examples of Mitsubishi Electric are introduced in a new wave of innovation management.