LEAN DESIGN FOR THE DEVELOPING WORLD: MAKING DESIGN DECISIONS THROUGH THE USE OF VALIDATED LEARNING TECHNIQUES IN THE DEVELOPING WORLD

摘要

Current methods for design in the developing world rely on many tools that are used in standard product and system design. Design for the developing world methods, such as Human Centered Design or co-design, often use a user-centered method yet advise the use of design tools developed for use in a market-centered approach. Recent advances in market-centered design from lean startup methodologies and decision-based design hold promise for the development of new methods that allow effective product design for consumers in the developing world. The Lean Design for the Developing World method (LDW) is an iterative method that is based upon three fundamental hypotheses including the growth hypothesis, the value hypothesis, and the impact hypothesis. LDW seeks to provide products for underserved markets of the developing world that are economically viable, have strong market growth potential, and have a net positive impact on the customers and their communities. This paper contributes a novel detailed method to collect and analyze qualitative and quantitative data for the LDW. To enable effective decision making and design tradeoff decision-making in the LDW, effective accounting and gathering of feedback data is vital.