Problems and Countermeasures in the IP Construction of Domestic Animation

摘要

Under the impetus of the Internet and new media, animation IP becomes a new topic, animation and the integration of the Internet has become increasingly close, both in the mode of transmission and present a new signature on every creation method, the study of the characteristics of animation in the context of Internet + IP, to build a competitive animation IP has positive significance. This paper takes the Internet + context as the entry point, combined with the development trend of new media and the Internet, analyzes the characteristics of animation IP, and puts forward corresponding opinions and suggestions for the construction of animation IP in China.