(1252) UNDERSTANDING THE CREATIVE ECONOMY: AN IMPORTANT INDUSTRY ABLE TO ENCOURAGE JOB CREATION, INNOVATION, TRADE, SOCIAL INCLUSION, CULTURAL DIVERSITY AND SUSTAINABILITY

摘要

The creative economy is considered by the United Nations Conference on Trade and Development asan emerging concept that involves several links between creativity, culture, economics and technologyin a contemporary world dominated by images, sounds, texts and symbols.As a result of creative economy, emerge the creative industries that promote economic growth whilepreserving and promoting cultural heritages and diversity, providing economic opportunities fordeveloping countries by opening new and dynamic growth opportunities in world trade. The creativeeconomy allows the development of new business from international trade and trade negotiations, andrepresents an attractive market for developed and developing countries.The creative economy has become an important issue of the international economic and developmentagenda during this century, taking into account the idea that creativity involves culture, infuses ahuman development and constitutes the key ingredient for job creation, innovation and trade whilecontributing to social inclusion, cultural diversity and environmental sustainability.This research has been developed in order to better understand the concept of creative economy,concept that is becoming increasingly important in our modern knowledge-based economy, giving thisindustry the opportunity to promote not only growth and job creation, this industry also promotescultural identity, item that play an important role in fostering cultural diversity.This is why within the sources of information used to conduct this research, there have been reviewedthe official websites of several agencies that dedicate activities to promote creative economyworldwide, among others.