(1051.pdf) RELEVANCE AND DEVELOPMENT OF THE “BUSINESS SUSTAINABLE MANAGEMENT” COMPETENCE IN THE BUSINESS MANAGEMENT AND ADMINISTRATION DEGREE?

摘要

The Bologna Process in Higher Education has brought about important changes in Europeanuniversities over recent years. At the Vitoria-Gasteiz Business School of the University of the BasqueCountry-UPV/EHU, we have faced the challenge of designing and developing a new degree: theDegree in Business Management and Administration (BMA). Within this process, the definition of thedegree competences emerged as one of the more complex tasks because they express both ourcommitment to the student and the milestones to evaluate the learning process. The management ofthe business social and environmental dimensions, herein identified as Business SustainableManagement (BSM), is one of the competences of the new degree and will be the focus of this paper.We are aware of the intrinsic complexity of the BSM concept as defined in the context of this paper. Itbrings about a wide array of possible meanings that should and will be the subject of further researchelsewhere. However, the increasing economic and social relevance of BSM in contemporary businessenvironment has not been matched by its relative weight in the syllabus of the new BusinessAdministration degrees for most Spanish universities. The development of this competence istherefore scant, uneven and provides little guidance as to the best way to develop this competence inthe academic context.