(978.pdf) PERSUASION STRATEGIES IN THE CLASSROOM: HOW TO ENHANCE THE DETERMINANTS OF INFORMATION PROCESSING IN STUDENTS THROUGH ELM: ELABORATION LIKELIHOOD MODEL

摘要

The "good teaching practice" is a set of actions taken by the teacher to make improvements inrelationships, processes and activities, all aimed at producing positive results, in our case, thestudents' acquisition of basic skills. In social Psychology and, specifically in the area of persuasionand attitudes change, we know that persuading people depends on different factors, from manyvariables of the source, the message, the recipient, etc. We understand teaching as an effort topersuade the student, not only in attention, engaging, collaborating and performing tasks, but also inbeing convinced that all these actions are carried out because they want, they like it or even becauseit is useful. In persuasion, an attitude is defined as the relatively stable global evaluation that peoplemake about any content, context, person or thing [1], [2], [3]. That is, students need to have not only afavorable attitude, but also a "strong" attitude. There are different tools for having a strong attitude andfor predicting better the behavior in the class. The key is in the processing of information. TheElaboration Likelihood Model [4], [2] is an excellent tool for teachers to start working with students inorder to build positive contributions on the attitudes, beliefs, behaviors and, as a result, knowledge.Considering persuasion we know that we need to convince students for the contents every single day.