Business Model Canvas Synthesis Process from DEMO Construction Model

摘要

The notion of a system can be represented in two ways, as a function or as a construction. A transformation can occur between them. Function can be represented by Business Model Canvas (BMC) and construction can be represented by DEMO Construction Model (DEMO CM). To find a new BMC, we can apply these phases; transform existing BMC into DEMO CM, manipulate it into a new CM, and transform it back into new BMC to create a new business. The transformation from BMC to DEMO CM is already provided, however, it only explains about DEMO CM generation from BMC. The manipulation of DEMO CM is also already proposed. This paper proposed the final phase of the process; to synthesize BMC from DEMO CM. Decision Tree is used to generate BMC from DEMO CM, resulting in Pre-BMC. A case study of EU-Rent is used to illustrate the proposed methodology. We proposed Pre-BMC generation as an intermediate process of BMC synthesis, and refine it into a completed BMC.