Research on O2O Product Design of Beautiful Rural Tourism in the We-Media Era

摘要

This paper analyzes the present situation and development trend of rural tourism, and puts forward the idea of developing tourism-like O2O products by using We-Media communication effect. By deconstructing the three functions of We-Media era, tourists' experience behavior and O2O products, a beautiful village from the We-media era is constructed with the breakthrough of tourists' experience mode and the function mode of O2O products. The design method and concrete measures of tourism O2O product system are introduced, and the design practice of Tangshan Village in Nanjing City is taken as an example to verify the method. It provides a reference for the innovative construction of the beautiful countryside in the mobile Internet era.