The thesis is aimed at profoundly dissecting issues existing in Liaoning museum cultural and creative brands like weak brand awareness, superficial and homogeneous museum element design, ornament-orientation, weak practicability, inferior product marketing, weak digital products and sales platform, so as to classify and analyze main causes in details. Meanwhile, it proposes to construct museum cultural and creative products with Liaoning regional and cultural features, so as to establish a visual identification system for cultural and creative products, excavate classical symbols for museum collection, recreate cultural elements of museum cultural heritage, emphasize marketing method and develop digital cultural and creative products and online sales platform. So, it offers targeted solutions and suggestions of practical reference value and outstanding application value, gradually, operation philosophy with distinguished features and development ideas of cultural and creative products will be formed.
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